The GROW Initiative

The GROW Initiative

For more than a decade, the GROW Initiative has served as the only forum for leaders across the greenhouse grower sector, providing a platform for exchanging ideas and addressing business challenges. The initiative, formed in 2011, gathers innovative growers, industry suppliers, researchers, and allied industry members. GROW partners convene to address major industry drivers and to set priorities for the coming year. The forum addresses four pillars:

  • Drive consumer success
  • Cultivate new customers
  • Sharpen business management
  • Invest in the industry

“The GROW Executive Summit was a wealth of information, with a vast array of executive level topics being covered. I came away with several notes on succession planning, recruiting and retaining talent (investing in Human Capital), and several good quotes/ideas from the various presenters. It was great networking with peers in the industry and sharing ideas.” -2021 Attendee

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