President, Hathaway & Lane Direct
Ken Lane is President of Hathaway & Lane Direct, a Business, Marketing & Strategy consultancy he founded in 2003. Lane has a career steeped in retail and direct-to-consumer gardening. He has served as Chief Marketing Officer with Stark Brother’s Nurseries & Orchards Co., Vice President of Marketing & eCommerce for White Flower Farm, and Director of Marketing for Jackson & Perkins, in addition to a lengthy consulting list of who’s who in gardening. Lane has assisted organizations of various types to build, execute, and achieve their strategic marketing, forecasting, and business planning goals, including executive positions with Staples, and FAR & WIDE Travel Corporation. Over the years, he has come to realize that as much as one wants success to be marketing-driven, success is about math, people, the right plan, and striving for flawless execution.
Closer to home, Lane applies his giving-back passions to the Louisiana Chamber of Commerce, Rotary Club, Louisiana Economic Development Committee, the Buffalo Township United Way, and as a Board Member of the local YMCA.
A native New Englander, Lane is a former Board Member of the Direct Gardening Association. He received Staples first In Search of Excellence award and is a graduate of Boston University, a semi-retired marathon runner, and a lifelong Red Sox and Patriots fan.