VP Sales and Marketing / Post Harvest, Wave Rider Nursery
Doug Brothers has spent his entire adult life dedicated to serving in the horticultural industry in a variety of prominent management positions. Since June of 2022, he has been serving as VP of Sales & Marketing / Post Harvest side at Wave Rider Nursery in Salinas, CA. He joined the team at Wave Rider Nursery due to his experience in big Ag and cannabis and running large-scale greenhouse operations.
As COO at Greenfields Cannabis Co., Brothers made many changes and conducted extensive training. GCC is one of the top-quality flower producers in CA. Doug was also VP of Operations at Harborside Farms, a division of the vertically integrated Harborside Health Center’s expansive operations. Doug was responsible for Harborside Farms’ multimillion-dollar buildout, including vendor relations, budgets, and county compliance. He was drawn to Harborside Farms because of the opportunity to apply all of his commercial agricultural skills and considerable contacts to the emerging cannabis industry.
Prior to Harborside Farms, Doug was Vice President of Matsui Nursery. He oversaw all areas of operations, from cultivation to sales and marketing. Matsui is a $33m per year grower-shipper of orchids and supplies many of the nation’s largest chains. Brothers oversaw the sales and marketing to Costco, Trader Joe’s, Wholefoods, Safeway, and Raley’s, which are the company’s largest customers.
Doug enjoys watching his boys play baseball, traveling, cycling, and being the unofficial mayor of San Juan Bautista. He has three great kids, two dogs, a