Grow Executive Series

The GROW Executive Series delivers online sessions with advanced-level business-management information for owners and executives in North American greenhouse operations.

Your free membership allows access to all past and future recorded content.

NEXT SESSION: September 29, 2022 | 2:00 PM ET

How to Stop Gambling and Start Winning With Your Sales Forecast

 Accurate forecasting is built on an accurate base. You need to know where you are today to create an accurate, realistic forecast that will help keep your business on track and implement long-term fixes that bring significant and lasting improvements. During this webinar, you will learn:

  • How to create a true sales forecast and not a replica of last year’s plan.
  • Best practices to account for demand and production costs in your forecast
  • What real-time data’s role is in forecasting decisions
  • Why you need to bring sales data over time, the competition, changes in target audience, and other factors into your forecast

Sponsored by

Dr. Benjamin Campbell

Dr. Benjamin Campbell, Ph.D
Associate Professor, Agricultural and Applied Economics
University of Georgia

Ariana P. Torress

Ariana P. Torress, Ph.D
Associate Professor, Purdue University
Horticulture and Landscape Architecture and Agricultural Economics

Allison Kopf

Allison Kopf
Chief Growth Officer

Upcoming Grow Executive Series Sessions

August 2022 – Now on Demand

Pricing Strategies for 2023: Balancing Your Inputs and Your Product Prices

Your pricing plans for the coming year shouldn’t just be about how much you are charging for your plants. You also need to consider how inflation and supply chain issues are affecting the prices you pay for all of your inputs, and how balancing both ends of the pricing spectrum can help drive your profits. In this panel discussion, hear from a grower, an economist, and a farm business management educator on how you can plan for the coming year.

September 2022

How to Stop Gambling and Start Winning With Your Sales Forecast

This panel discussion followed by a 15-minute Q&A with Extension experts covering how to create a true sales forecast and not a facsimile of last year’s plan and best practices to account for demand and production costs in your forecast.

Sponsored by


October 2022

GROW Conversations: Selling Direct to Consumer

During this discussion panelists will share the pros and cons of remote selling. 
Attendees will learn important considerations in regards to pricing, type of product, target audience, etc.  Our panelists will share experiences andcase studies of successful ecommerce models.

November 2022

What’s Next for Equipment?

A roundtable discussion with executives from leading horticultural equipment organizations followed by Q&A session to better understand their opportunities and challenges, paths forward, and the role these companies will play in creating end-user value over the next five years. 

All past Grow Executive Series Sessions are available for watching on-demand for members!