2022 Agenda

November 30, 2022

12:00 pm – 5:00 pm


12:00 pm – 1:00 pm
Grab lunch at one of the We-Ko-Pa restaurants or cafes and meet up with fellow growers.  Or take your lunch to go and enjoy in our the GROWERS lounge.

1:00 pm – 5:00 pm
The GROWERS lounge will be open throughout the afternoon for growers to meet up, network, have a light snack, work, participate in small Q&A discussions, and more.  This is YOUR space to kick back with your peers before the event begins.

2:30 pm
For those growers participating in our afternoon adventures, please gather in the Growers Lounge before you set off for an afternoon of thrilling excitement!

2:30 pm – 5:00 pm
Optional Adventure Experiences (sign-up required)

Horseback Riding in the Sonoran Desert
Make memories and renew friendships in the heart of the desert. Get back in the saddle and out in the wilderness on a stunning guided tour. No interruptions, just connecting with growers.

Desert Dog Sand Buggy Adventure
This isn’t some slow-speed, single file sand buggy tour. This is a smile-a-second ride through super-cool Sonoran Desert track: rock gardens, sandy washes, twisty canyons, and technical two track.

6:00 pm


Join us for A Special Desert Welcome Reception

We’re kicking off the GROW Executive Summit with an evening of networking where you can connect with innovative industry leaders from top controlled-environment greenhouse operations.

We-Ko-Pa is a welcoming resort. It’s an aspirational destination offering timeless splendor. Welcome conference attendees to this oasis with a networking reception in the beautiful surroundings of this luxury resort.

December 1, 2022 

7:30 – 8:00 am

Continental Breakfast

8:00 – 8:15 am

Morning Warm-Up and Welcome

Welcome to GROW Executive Summit 2022, the only greenhouse industry event that brings forward-thinking leaders from across the industry together for top-level discussions and presentations tackling the most critical issues facing today’s controlled-environment greenhouse operations.

Setting the Stage: Industry Outlook

8:15 am  – 8:35 am


A fresh view on the economics, challenges, and forces shaping the fresh vegetables market and sectors from an experienced vegetable grower’s viewpoint.

8:35 am  – 8:55 am


A snapshot of the economic outlook, labor challenges, and other influences impacting the development of the cannabis market from the perspective of a long-time cannabis grower..

8:55 am  – 9:30 am


An expert economist will walk you through how Inflationary pressures, supply chain headaches, cost of labor and more are shaping the outlook for the ornamentals market in 2023. 

9:30 am – 10:15 am

Networking Break

10:15 am – 10:45 am

Consumer Behavior Statistics Every CEO Should Know in 2023

The driving forces that influence consumers’ beliefs and purchasing decisions have changed rapidly over the years. Proactive companies make it a point to know what is driving these shifts to better understand what drives their sales. You will come away from this session with insights into what recent research is telling us about consumer behavior, what are their motives and barriers to purchase, and what that means for your marketing strategy. 

10:45 am – 11:15 am

Labor Market Regulations: What We Know, What You Can Do

Amid the rush to find labor solutions, it pays for employers to keep a close watch on the constantly changing landscape of federal labor laws. There are some key regulatory changes developing in the labor area, particularly with H-2A wages and adverse wage rates, that all owners and employers need to be aware of. This session will take a backward and forward look at where we are in the legislative process, how new rules and programs will influence your business, and what you need to be thinking about in the coming year. 

11:15 am – 11:45 am

Bringing it All Together  

During this session, we’ll bring the Industry Outlook speakers together for an audience discussion about the economic, regulatory, consumer, and other events shaping the greenhouse industry for 2023.  This is your opportunity to give your input and have your questions answered.

11:45 am – 1:00 pm


Supply Chain, Labor, and Profitability

1:00 pm – 1:40 pm


Supply Chain, Labor, and Profitability: The Three Pillars of Your Success in 2023 

The GROW Executive Summit keynote sets the stage for discussions during the next day and a half covering three primary areas that will have the most impact on your business in the coming year. But you are not completely at the mercy of outside factors. Supply chain, labor, and profitability are three areas where you can take decisive steps to deliver real results, both now and in the years ahead. Kick off your GROW Executive Summit experience with actionable ideas and strategies for successfully navigating today’s unique business conditions. 

1:40 pm – 2:10 pm

Set Yourself Up for Success in an Inflationary Market  

After looking at the various aspects of input costs, pricing, supply chain efficiencies, this session brings all the elements together to help you create an action plan for your business success in today’s rapidly evolving economic climate.

2:10 pm – 2:40 pm

Value Acceleration: Command Top Dollar for Your Business 

There is no better time to start working on, as opposed to in, your business and building value like the present. We will review eight strategies for driving up the value of a company in the green industry. Whether a business leader or owner wants to prepare for succession or sell their business – or simply know they could – this presentation will review the eight elements that drive the value of a company and suggestions on how to increase the value of their business dramatically.

3:20 pm – 4:00 pm

Does H-2A Make Sense for My Business? 

To use H-2A or not use H-2A, that is the question. Labor availability has become a defining challenge for a generation of greenhouse operations. Programs such as H-2A have been a successful option for specialty crop producers, including greenhouse operators, but the expense and regulations involved with the program are leading some growers to reconsider its viability for their operations. This session will take a deep-dive into the complexities and economics of the H-2A program and help you understand its potential impact on your business growth.

2:40 pm – 3:20 pm

Networking Break

4:00 pm – 5:00 pm

It’s Time to Put Talent First 

Success in maintaining a fully staffed and motivated workforce in 2023 goes beyond the basics of hours and wages. Progressive operations are looking at new benefits and other innovative strategies to attract and keep employees at all levels. Our panel of experienced grower executives share their best ideas and real-world strategies and solutions for talent management that you can apply this season with your own workforce.

6:00 pm

Dinner Under the Stars Experience

La Puesta Del Sol offers an intimate setting full of Southwestern charm. Firepits, beautiful lighting, and an authentic western saloon. This night will be filled with delights, you’ll want to be a part of it.

December 2, 2022

7:30 am – 8:00 am

Continental Breakfast

8:00 – 8:15 am

Welcome to Day 2 of the 2022 GROW Executive Summit

Supply Chain Working Session

8:15 am – 8:45 am

Supply Chain Optimization Is No Longer Optional 

The ongoing economics of the last three years have brought more uncertainty to supply chain costs than ever before, from freight to logistics to inventory management, labor, and more. You will leave this session with a playbook of effective solutions for operating your supply chain at peak efficiency while minimizing costs.

8:45 am – 9:15 am

Tools, Tech, and Trends Shaping the Future of Supply Chain Management

The innovations, logistics tools, and technology shifts of today are making their impact felt on the supply chain now and for years to come. In this session, you will learn about developments happening beyond the greenhouse industry that you can put to work at your operation to gain efficiencies in your own supply chain.

8:45 am – 9:15 am

Tools, Tech, and Trends Shaping the Future of Supply Chain Management

The innovations, logistics tools, and technology shifts of today are making their impact felt on the supply chain now and for years to come. In this session, you will learn about developments happening beyond the greenhouse industry that you can put to work at your operation to gain efficiencies in your own supply chain.

9:15 am – 10:15 am

Supply Chain Outlook: Real-World Solutions for 2023  

Incredible insights can be gained from seeing what is driving success at other companies that can inspire innovation at your own. In this interactive session, we’ll look at several end-to-end supply chain developments, and you’ll be part of the discussion in this mini-workshop format tackling ideas that are working and areas where we can all improve.

10:15 – 11:00 am

Networking Break

11:00 am – 12:00 pm

The GROW Conversation LIVE

A panel of greenhouse grower executives share their insights in a candid discussion on their top takeaways from the GROW Executive Summit and their own perspectives on what makes a successful greenhouse business in 2023 and beyond. 

12:00 pm

Summit Adjourns

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