2021 Conference Overview

Leading the Greenhouse of the Future

Learn from leaders across the controlled-environment specialty crop spectrum.

The controlled environment greenhouse industry is evolving at an increasing rate. There’s no hard-fast playbook to meet the demands on today’s controlled-environment business leaders — but there is a forum where you can gain insight and actionable ideas.

The GROW Executive Summit is designed to provide trusted business management and operational strategies to advance your business as you navigate a post-pandemic world.

Our education program offers a fresh format of curated learning opportunities. From presentations and panel discussions to roundtable sessions and networking, you’ll gather both knowledge you can put to work now and the building blocks for a long-term plan. You will head back to your operation with tactics for running a sustainable, profitable business, along with innovative ideas and new perspectives on protected agriculture.

The Immediate: Volatile Economic and Market Outlooks

What’s next for your business? First, find out what is happening now. These sessions will lay out trends that are shaping the Next Normal, including national and global influences. The GROW Executive Summit connects all the dots and drills down to how all this impacts your business so you can adapt.

  • Upstream/downstream trends
  • Supply chain risk management
  • Talent acquisition and employee engagement

The Intermediate: A Five-Year Forecast

Look past today’s obstacles and beyond next year’s challenges. Hear success stories and participate in engaging discussions. The GROW Executive Summit will help you avoid surprises and focus on making the best decisions now to successfully achieve your longer-term goals down the road.

  • Capital management
  • Strategic water management
  • Strategic energy management

The Ultimate: A Future Playbook for Future-Ready Leaders

Where is your company headed, and how will you get there? Vision brings focus — but without action, vision is just a big idea. The GROW Executive Summit will build the leadership skills you need to guide your team on a path toward achieving short- and long-term goals. You’ll add resources and strategies to your management toolbox.

  • Succession planning
  • Managing through change
  • Strategic planning

The Emerging: Catalysts for a Technology-Driven Company

Technology drives progress, and companies that stay on the bleeding edge of digital, robotic, and tech advancements will position their organizations as market leaders. New forms of automation are transforming the controlled-environment arena as businesses transition away from manual processes. Find out how early adopters are doing it and learn about the technology and innovations that are coming your way.

  • Near and future technologies
  • Automated solutions
  • Artificial Intelligence and machine learning

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